Why is Standard Life Aberdeen becoming ‘Abrdn’ Posted on 27 April 202127 April 2021 By James Porteous No Comments on Why is Standard Life Aberdeen becoming ‘Abrdn’ The company described the new identity as “a modern, agile, digitally-enabled brand”. https://news.sky.com/story/name-changes-are-easy-to-deride-but-does-standard-life-aberdeens-new-identity-make-sense-12287639 Share this:TwitterFacebookLike this:Like Loading... Related Random Bullshit