The deal, for both recorded work and songwriting, includes over 300 songs spanning 20 studio albums plus other releases.
Photo: Bruce Springsteen performing in November. Photograph: Jamie McCarthy/Getty Images for SUFH
The major music companies have cumulatively spent a billion dollars on acquisitions this week.
(This sale will have marked a big payday for Lyor Cohen; MBW hears the YouTube Music boss was a significant shareholder in 300, and is rumored to have re-acquired an additional stake in the business from Google/Alphabet in recent times.)
Meanwhile, Sony Music Group has officially confirmed that it’s acquired two sets of rights – both recordings and music publishing – covering the entirety of Bruce Springsteen’s catalog.
Sources suggest to MBW that the total amount paid to Springsteen for the double acquisition was above $550 million.
Said Springsteen of the buyout: “I am one artist who can truly say that when I signed with Columbia Records in 1972, I came to the right place.
“During the last 50 years, the men and women of Sony Music have treated me with the greatest respect as an artist and as a person. I’m thrilled that my legacy will continue to be cared for by the company and people I know and trust.”
One interesting thing to note about both the Warner and Sony agreements: Warner previously distributed 300 Entertainment; Sony previously distributed Bruce Springsteen’s masters.
In other words, both companies have spent hundreds of millions to acquire rights they already represented.
It’s likely, therefore, that both recorded music acquisitions won’t make a dramatic difference to WMG and Sony Music’s revenues (and their revenue-based market share).
However, where both companies will definitely see a benefit is in their margin (i.e. in both cases, as a distributor/partner, the majors would typically see less profit from these master rights than they will as their owner).
Sony’s acquisition of Springsteen song rights is, therefore, another battleground moment between music’s two biggest major companies.
Last year, Universal Music Group acquired the Bob Dylan catalog – which had been long administered by Sony Music Publishing – for around $400 million.
Sony then acquired the Paul Simon song catalog – which had long been administered by Universal (in certain territories) – for somewhere upwards of $250 million.
Bruce Springsteen’s song catalog, according to sources, was the subject of an intense acquisitive battle between Sony and Universal, with Sony ultimately getting the deal (and paying the wedge it required).
Yet perhaps the most interesting detail of Sony Music Group’s double Springsteen acquisition is this: The firm’s record company (Sony Music / Columbia) has spent its own money buying Springsteen’s catalog, but the firm’s publishing company (Sony Music Publishing) partnered with Eldridge Industries to help fund its acquisition of Springsteen’s song portfolio.
Eldridge is a private investment firm headquartered in Connecticut, and was co-founded by its CEO and Chairman, Todd Boehly (pictured inset).
Boehly is a well-known US investor, who owns stakes in sports teams including the L.A Dodgers and L.A Lakers.
Eldridge hit the headlines last year when it acquired The Killers’ music publishing catalog for an undisclosed fee.
Sony and Eldridge have not confirmed the amount of investment Eldridge funnelled into the Springsteen deal.
Will another big-name music rights catalog acquisition be announced before the close of 2021?
The two huge artists in the rumor mill currently are Sting – believed to be considering a sale of his song catalog for $250 million – and David Bowie.
Bowie’s estate is understood to have held talks with Warner Music Group over the potential sale of the British star’s song catalog for around $200 million.Music Business Worldwide
Bruce Springsteen has sold his entire song catalogue to Sony Music in a deal worth $500m, according to anonymous sources speaking to Billboard and the New York Times.
The sale, which encompasses his recorded work and his songwriting, will give Sony ownership of one of the most admired bodies of work in pop and rock: over 300 songs spanning 20 studio albums plus other releases.
The huge sum dwarfs even the reported $300m paid by Universal for Bob Dylan’s songwriting catalogue in December 2020, and the reported $150m paid for a 50% share of Neil Young’s catalogue to the UK investment fund Hipgnosis in January 2021.
Numerous other artists have sold off the rights to their work in the last couple of years, including Lindsey Buckingham, Stevie Nicks and Christine McVie of Fleetwood Mac; Paul Simon, Tina Turner, Shakira and the Red Hot Chili Peppers. In November it was reported that a sale of David Bowie’s catalogue for around $200m was being prepared.
The deals are taking place as the streaming market consolidates, and begins to generate substantial and ongoing royalty payments for songwriters and performers – particularly for major stars who are likely to accumulate royalties for decades to come.
Song catalogues are also valuable because tracks can be synced to advertising, or TV and movie soundtracks, to generate further revenue.
While the musicians could potentially stand to make more money in the long term by holding onto their song rights, a huge cash payout while they are still alive is an attractive prospect, giving them and their estate a simple asset to deal with.
Artists trust in, and sometimes have longstanding ties to, the companies they are selling to: in Springsteen’s case, he has been with the Sony-owned Columbia Records since his debut album in 1973.
Sony now own a hugely celebrated body of work that has won 20 Grammy awards and generated millions of sales; with his earthy songwriting about blue-collar America, and its love affairs, dreams and dark moments, Springsteen is almost a genre unto himself.
Highlights from his discography include his euphoric 1975 breakthrough Born to Run; the literary songwriting of his first US No 1, The River (1980); and the blockbuster pop – and savagely ironic patriotism – of 1984’s Born in the USA, which went 15 times platinum in the US. Springsteen’s songs have occasionally been hits for other artists, such as Patti Smith’s Because the Night, Manfred Mann’s Earth Band’s Blinded By the Light, and the Pointer Sisters’ Fire.
Also celebrated as one of the most reliably excellent live performers in rock – where the 72-year-old can continue to generate extra revenue if he wishes – Springsteen continues to write and record, most recently with two albums in quick succession: 2019’s Western Stars followed by 2020’s Letter to You.
A one-man show interspersing songs with memoir, Springsteen on Broadway, ran intermittently from 2017 to 2021.
The Guardian has contacted Springsteen’s representatives for further details about the deal.
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