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Photo: Shutterstock/GaudiLab It looks so easy, this working hard at hardly working influencer thing. But failure to follow the rules could mean the difference between millions of dollars and no genuine influence at all. 02 August 2021 | Rebecca Mardon, Hayley Cocker and Kate Daunt | The Conversation Using social media celebrities to advertise products…
Photo: Screenshot: Instagram 30 June 2021 | Mark Sweney | The Guardian Cristiano Ronaldo has shot to the top of Instagram’s annual rich list of celebrities who can charge the most for a sponsored post, with the footballer able to command as much as $1.6m (£1.2m) to endorse a product on social media. The Portugal…
Read More “Quit your day job: Instagram shills strike gold” »
28 June 2021 | MATT BINDER | Mashable India Everyone knows Kim Kardashian, the influencer and reality TV show star, but do you know Kim Kardashian, the cryptocurrency advocate? Earlier this month, the billionaire mega star posted something a bit out of the ordinary to her Instagram Stories. Kardashian was promoting a new alternative cryptocurrency,…
Read More “Inside The Shady World Of Influencers Promoting Cryptocurrency” »
Photo: Cristiano Ronaldo (pictured) removed the Coca-Cola bottles from the press conference in front of him, before he claimed: ‘Drink water’. (Images: Twitter) Surely the act of replacing a bottle of Coke with a bottle of Coke Water is not activism. It is a brand-based ‘influencer’ system run amok. Coca-Cola scored more ‘free’ press from…
Read More “No to soda pop, but $1m per Instagram post is okay?” »
